Question 1

What is CROtrustify?

Accepted Answer

CROtrustify is a trust auditing platform for Shopify stores. It analyzes your site the same way a skeptical customer would, identifying the exact points where you're losing sales due to missing or weak trust signals.

Question 2

Do I need to install a Shopify app?

Accepted Answer

No. CROtrustify works 100% externally. Just paste your public store URL and our engine analyzes everything your customer sees - no installations, no code changes, and no admin access required.

Question 3

Are admin credentials required?

Accepted Answer

Never. CROtrustify only analyzes what your customers see publicly. We don't need access to your Shopify admin or any sensitive private data.

Question 4

Will the scan slow down my store?

Accepted Answer

Not at all. Our scanning engine operates from our own high-speed cloud infrastructure. We never interact with your database or affect your site's performance for real visitors.

Question 5

Does it work with any Shopify theme?

Accepted Answer

Yes. Our engine scans the live front-end of your store regardless of whether you use Dawn, Debut, a premium theme, or a fully custom build. We evaluate what your customers actually see and interact with.

Question 6

How often should I audit my store?

Accepted Answer

We recommend auditing after every meaningful design, theme, or policy update. The Pro plan also includes ongoing monitoring so you can track changes in your store's trust health over time.

Question 7

Can CROtrustify scan password-protected or unpublished stores?

Accepted Answer

No. CROtrustify analyzes the same public experience your customers see, so the store must be live and accessible without a storefront password for the scan to work properly.

Question 8

Is CROtrustify really free?

Accepted Answer

The baseline Trust Score and high-level category summaries are 100% free - no credit card required. Detailed precision-fix guides, PDF exports, and advanced logic audits are unlocked via Pro reports.

Question 9

What is included in the free scan vs. a Pro report?

Accepted Answer

The free scan gives you the overall Trust Score and high-level category insight. A Pro report unlocks detailed findings, prioritized fixes, advanced diagnostics, PDF export, the Conversion Impact Estimator, and competitor benchmarking.

Question 10

What plans are available?

Accepted Answer

We offer a free plan with the essential Trust Score, and a Pro plan designed for brand owners and agencies that includes active monitoring for up to 2 domains, detailed reports, the Conversion Impact Estimator, and Competitor Benchmarking.

Question 11

Can I cancel anytime?

Accepted Answer

Yes. There are no long-term contracts. You can cancel your Pro subscription at any time and will continue to have access until the end of your current billing period.

Question 12

Is there a satisfaction guarantee?

Accepted Answer

Our audit engine is built on proven CRO heuristics backed by industry research (Baymard Institute, NNGroup). If you implement our recommended fixes and don't see measurable improvements within 30 days, reach out - we'll work with you directly.

Question 13

How does Competitor Benchmarking work?

Accepted Answer

Pro users can compare their Trust Score against industry standards and top competitors. This allows you to identify where others are winning and where your store is falling behind.

Question 14

What is the Conversion Impact Estimator?

Accepted Answer

A unique Pro feature that calculates an estimated revenue loss based on identified trust frictions, helping you prioritize fixes that have the highest financial impact on your ROI.

Question 15

How long does a full scan take?

Accepted Answer

A complete deep-scan typically takes about 2 minutes. Our engine probes 25+ distinct trust-points across your visual hierarchy, checkout logic, and technical infrastructure.

Question 16

What happens after the scan is complete?

Accepted Answer

You receive a Trust Score, category-level results, and a breakdown of the issues affecting customer confidence. Pro reports add more detailed explanations, prioritization, and practical recommendations for what to fix next.

Question 17

What powers the 25+ Heuristic Engine?

Accepted Answer

Our architecture utilizes precision-engineered heuristics specifically tuned to recognize conversion friction, 'Trust Killers', visual credibility, and legal findability patterns.

Question 18

Can I monitor multiple stores?

Accepted Answer

Yes. Our Pro plan is designed for brand owners and agencies, allowing active monitoring for up to 2 domains with a unified trust-history dashboard.

Question 19

Does CROtrustify replace Hotjar or GA4?

Accepted Answer

No - they serve different purposes. Hotjar shows where users click; GA4 shows traffic patterns. CROtrustify explains why visitors don't trust your store enough to buy. The three together give you a complete conversion optimization stack.

Question 20

What Shopify-specific trust signals do you check?

Accepted Answer

We verify badge placement, SSL indicators, payment method logos, refund policy findability, shipping cost transparency, contact page accessibility, and 20+ additional heuristics tuned for Shopify storefronts.

Question 21

Can I re-scan my store after making fixes?

Accepted Answer

Yes. Re-scanning is one of the best ways to confirm whether your changes improved trust signals and to see which issues still need attention.

Question 22

How do I interpret my Trust Score?

Accepted Answer

The Trust Score is a composite score reflecting your store's overall trust health. Scores above 80 indicate strong credibility; between 50–80 there are significant frictions to address; below 50 means there are critical trust issues actively costing you sales.

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