Trust & Security
30%HTTPS and security configuration, checkout reassurance, misleading sales tactics, visible trust markers, and other signals that affect perceived transaction safety.
Check your Shopify trust score across six storefront categories
Get a repeatable 100-point baseline for publicly observable trust, transparency, proof, policy, mobile, and security signals. Use the score to prioritise review, not to predict guaranteed revenue.
Trust Score
Buyer confidence map
82/ 100
Reviews visible
Next priority
Policy clarity
Understanding Your Store's Trust Signals: the details that decide whether shoppers feel safe enough to buy
A first-time shopper needs enough evidence to understand the offer, the business, the transaction, and what happens after purchase. CROtrustify groups observable storefront signals into a repeatable baseline.
The score helps compare the same store over time and locate categories that deserve a manual review. It does not prove why a visitor left or guarantee that a higher score will produce a specific conversion lift.
Consistent payment and transaction reassurance
Clear shipping, returns, and policy expectations
Authentic customer reviews and brand accountability
The 100-Point Scoring System
CROtrustify evaluates the public storefront across the same six weighted categories on every scan. The weights below come from the scoring configuration used by the audit, so the methodology and product stay aligned.
Shopping Transparency
15%Shipping cost visibility, tax and total-cost clarity, cart information, and international shopping signals that help buyers understand the commitment.
Logistics & Returns
15%Return-policy access and order-tracking information that explain what happens after a purchase.
Contact & Legitimacy
15%Contact routes, legal pages, business consistency, copyright details, and critical-link health that make the store accountable.
Social Proof
15%Customer reviews and external social presence, including whether proof is visible and relevant where buying decisions happen.
Visual Credibility
10%Above-the-fold clarity, visual hierarchy, mobile presentation, performance, and accessibility signals on public pages.
Use the score responsibly
A prioritisation baseline, not a revenue forecast
A higher score means more of the configured public signals were found or assessed positively. Business outcomes still depend on traffic, offer, product, price, operations, and customer behaviour.
Create a baseline
Record the score, category breakdown, scan date, theme version, and important store changes before acting.
Review the evidence
Confirm high-priority findings manually and match them to analytics, support questions, usability evidence, or customer feedback.
Re-scan consistently
Re-run the audit after meaningful changes using the same storefront conditions, then compare categories rather than only the total.
Related Shopify resources
Continue your diagnosis
Free storefront scan
Create a free Shopify trust-score baseline
Scan the public storefront without installing an app, review the six category scores, and validate the highest-priority findings with your own store data.
- No app install
- Public pages only
- Free baseline score